Winning?
I was shocked during this amazing Olympics with the “Winning Isn’t For Everyone” Nike advertising. As a brand builder, this campaign feels off strategy to me for the Nike brand and so disheartening. According to their website, their purpose is one of inclusion and...
Not a Silver Bullet or a Brainstorm
Design Thinking is often over or under rated as part of it's "misunderstanding". Some fanatics feel it is the answer to everything and can solve all manner of challenge. Others reduce it to one aspect of it's dimension--ideation. "It's just a brainstorming" dismisses...
The Often Misunderstood Approach–Design Thinking
Design Thinking is a hot topic and highly misunderstood. We often hear some form of the following sentiments. Design Thinking is something only Designers do Design Thinking is a controlled process with linear steps to yield a consistent outcome. Design Thinking is a...
Cindy is energetic and creative, adept at unlocking human insight to see possibilities. Her energy is focused on people, creative solutions and her community. Cindy enjoys helping people and organizations realize their full potential, speaking and teaching, and spending time with family and friends. In her accomplished career thus far, Cindy has succeeded at P&G, consulting, and teaching at the graduate level. But the possibilities are endless and who knows what else will unfold. This blog is one of her creative outlets designed to share her wisdom with others. Enjoy!
You can contact Cindy at cindy@cindytripp.com “Oh, the places we will go!”