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“I’m Not Creative!”

“I’m not creative!” Oh yes, you are! People love to say “I’m not creative”, but reality is that being creative is not an endowment that only some people have. We can all access it if we nurture our capacity to create. To me there are three essential capabilities...

Winning?

I was shocked during this amazing Olympics with the “Winning Isn’t For Everyone” Nike advertising. As a brand builder, this campaign feels off strategy to me for the Nike brand and so disheartening. According to their website, their purpose is one of inclusion and...
Not a Silver Bullet or a Brainstorm

Not a Silver Bullet or a Brainstorm

Design Thinking is often over or under rated  as part of it’s “misunderstanding”. Some fanatics feel it is the answer to everything and can solve all manner of challenge. Others reduce it to one aspect of it’s dimension–ideation....
The Often Misunderstood Approach–Design Thinking

The Often Misunderstood Approach–Design Thinking

Design Thinking is a hot topic and highly misunderstood.  We often hear some form of the following sentiments. Design Thinking is something only Designers do Design Thinking is a controlled process with linear steps to yield a consistent outcome. Design Thinking is a...
Designing for Social Anxiety: Lead with Trust in the New Normal

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...
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