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Studies or Stories?

What is your go to? When you have an idea or a recommendation to make are you likely to site a study with data or tell a story?  Business often runs on analytical studies, statistics, significant difference. It helps us feel like we are foolproof in our actions.  But...

Validation

Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...

A Decision Allegory

“We don’t make decisions.” “Nothing ever gets done around here.”  “No sooner than we make a decision in a lead team meeting it is undone by all the conversations behind closed doors.” “Sales and marketing refuse to...
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