Growing by Design

Being Fearless at Work

Are you fearless at work? Or do you hold back, protect yourself from exposure? How about your organization more broadly? I am often struck how organization's ability to innovate, to collaborate, or to drive the business is hindered by the conditions in which they try...

The Leader’s Voice in Design Thinking

 Which is more important–the consumer’s voice or the leader’s voice in creating a transformative Design Thinking experience? It is not an either or choice as both are essential. The Consumer Voice is essential in developing empathy and co-creating for her/his...

Shiny Objects and Patina Wisdom

It’s the season of glitter and shine. The beauty grabs our gaze. We like new, shiny things. It’s true in our personal and business lives. We are drawn to the shiny object and its promise. There is a different kind of beauty in the world too; the wisdom...


Cindy frequently shares her POV and perspective on what is happening in business and with design thinking in short, action oriented posts. You can explore what she has been saying or subscribe to follow as she publishes.

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Design Thinking can help you in many ways—identifying growth avenues, imagining more possibilities, improving team commitment and performance, driving action. CT&Co. diagnoses what is needed and designs an approach to help you get there.

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CT&Co. has expansive experience leveraging the methods and mindsets of Design Thinking. Check out some short stories of successes with others.

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Subscribe to Cindy’s blog, IGNITING GROWTH for ideas, THOUGHT STARTERS and INSPIRATIONS to ignite your team and yourself on this journey.


They said about Cindy…

Bob Schwartz Vice President, Global Design / UX, GE

Cindy is masterful at building trust on a team so that they can collaborate in ways previously not achieved before. Her expertise in applying the appropriate tools at the right moment is brilliant. She pulls from her vast experience in guiding strategy, building brands and innovating through empathy/design thinking in a way that is integrated and customized for the challenge at hand. She is not a by-the-numbers consultant doing a set process in a routine manner. Cindy diagnoses just what is needed and then designs an specific solution for that challenge, an approach that balances imagination with practicality.

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Roger Martin, Author, Strategist and Professor at The Rotman School of Management, said about Cindy

Cindy Tripp is a rare figure in our world. There are very few, if any, people on the planet who have been able to engineer the transformation of a 100,000–person global corporation from design-agnostic (or downright design-unfriendly) to design-intensive. Cindy didn’t do it alone – but make no mistake about it: it was her job.

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Peggy Zink, President & CEO, Cincinnati Works

Cindy facilitated our strategic planning process. I’ve done strategic plans in the past with different consultants, and many of the approaches were laborious and not all that strategic. Not the case with this one. Cindy developed an approach that was nimble and streamlined, yet comprehensive and inclusive of all key constituency voices. She planned and facilitated several strategic planning sessions with our team that resulted in the most strategic vision we’d had in years. She provided coaching to me to ensure adequate pre-work, and followed up to make sure I was positioned to lead and execute our vision.

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Julie Elkus, Director of Innovation and Design, CCHMC, said about Cindy

In a very short period of time, Cindy transformed a group of individuals into an enthusiastic team working together to generate new solutions. Participants left the training knowledgeable and energized.

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