Growing by Design

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...

Designing for Social Anxiety: Instilling Trust in the Emerging New Normal

How quickly our lives are changing. Simple things, that were once automatic are now conscious for you, your employees and suppliers.  Notice your own life: What is no longer automatic? Do you feel anxious when you head into a store that is familiar and yet...

Designing for Social Anxiety: Why Empathy will be a critical business skill in the Covid world

There was a day when I thought the vulnerable were other people, not me. That thought has gone as we face the reality of Covid co-existing in our communities for the foreseeable future. We are all vulnerable. Vulnerable to the shifts happening around us: global...

Blog

Cindy frequently shares her POV and perspective on what is happening in business and with design thinking in short, action oriented posts. You can explore what she has been saying or subscribe to follow as she publishes.

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Solutions

Design Thinking can help you in many ways—identifying growth avenues, imagining more possibilities, improving team commitment and performance, driving action. CT&Co. diagnoses what is needed and designs an approach to help you get there.

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Stories

CT&Co. has expansive experience leveraging the methods and mindsets of Design Thinking. Check out some short stories of successes with others.

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Subscribe to Cindy’s blog, IGNITING GROWTH for ideas, THOUGHT STARTERS and INSPIRATIONS to ignite your team and yourself on this journey.

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They said about Cindy…

Bob Schwartz Vice President, Global Design / UX, GE

Cindy is masterful at building trust on a team so that they can collaborate in ways previously not achieved before. Her expertise in applying the appropriate tools at the right moment is brilliant. She pulls from her vast experience in guiding strategy, building brands and innovating through empathy/design thinking in a way that is integrated and customized for the challenge at hand. She is not a by-the-numbers consultant doing a set process in a routine manner. Cindy diagnoses just what is needed and then designs an specific solution for that challenge, an approach that balances imagination with practicality.

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Roger Martin, Author, Strategist and Professor at The Rotman School of Management, said about Cindy

Cindy Tripp is a rare figure in our world. There are very few, if any, people on the planet who have been able to engineer the transformation of a 100,000–person global corporation from design-agnostic (or downright design-unfriendly) to design-intensive. Cindy didn’t do it alone – but make no mistake about it: it was her job.

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Peggy Zink, President & CEO, Cincinnati Works

Cindy facilitated our strategic planning process. I’ve done strategic plans in the past with different consultants, and many of the approaches were laborious and not all that strategic. Not the case with this one. Cindy developed an approach that was nimble and streamlined, yet comprehensive and inclusive of all key constituency voices. She planned and facilitated several strategic planning sessions with our team that resulted in the most strategic vision we’d had in years. She provided coaching to me to ensure adequate pre-work, and followed up to make sure I was positioned to lead and execute our vision.

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Julie Elkus, Director of Innovation and Design, CCHMC, said about Cindy

In a very short period of time, Cindy transformed a group of individuals into an enthusiastic team working together to generate new solutions. Participants left the training knowledgeable and energized.

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