The Job of Design Thinking

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by...

Oh! The Strategist and the Tactician Should Be Friends!

(Sung to the tune of “Oh! The Farmer and the Cow-man Should Be Friends” from the musical Oklahoma!) Oh! The Strategist and the Tactician should be friends! Oh! The Strategist and the Tactician should be friends! One likes to imagine the f’ture now,...

The Arc of Innovation

They did what? Yogurt from a Fashion Magazine? Salty Snacks launching a Lemonade? Lighters extending into Perfume? Toothpaste launches Frozen Foods?  How does innovation like this make it out the door? I think it happens more often than we like to admit.  We convince...

Is design thinking strategic or tactical? YES!

Is design thinking strategic or tactical? The answer is YES. It all depends on how you use it as to whether or not it is strategic or tactical.  The most common use of design thinking is to solve a tangible, specific problem with a specific solution.  Usually this...
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