Designing for Delight

Designing for Delight

 In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....

lessons from fundraising

I just completed a very different project for me…fundraising for The Leukemia & Lymphoma Society (LLS).  I was naive about how to approach it so I did what I knew to do…treated it like a marketing campaign.  To my surprise, I won the Cincinnati Woman...

Shine Your Light

There is a marketing concept that is so critical in branding and innovation…point of difference, or POD.  What is it that is unique about you, your idea, your business?  If you don’t know what is distinctive, how can you make the impact you hope to have?  With that...
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