Silver Bullets vs. Toolbelts

Everyone wants a silver bullet. An easy way to find the answer, to win, to outmaneuver the competition. I have to admit, a silver bullet would make life easier in business, but a lot less interesting. I find I am more interested in well worn and outfitted tool belts,...
Designing for Delight

Designing for Delight

 In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....

What are you asking

Which is more powerful:  focusing on the solution or the question? Early in my career I was mesmerized with the solution. Not any longer. It’s the questions that fascinate me today.  I believe focusing on the questions is a powerful approach to business and...

A clear signal in a sea of noise–insight driven ideas

As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared.  I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
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