Designing for Social Anxiety: Lead with Trust in the New Normal

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...

Silver Bullets vs. Toolbelts

Everyone wants a silver bullet. An easy way to find the answer, to win, to outmaneuver the competition. I have to admit, a silver bullet would make life easier in business, but a lot less interesting. I find I am more interested in well worn and outfitted tool belts,...
Designing for Delight

Designing for Delight

 In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....
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