The Often Misunderstood Approach–Design Thinking

The Often Misunderstood Approach–Design Thinking

Design Thinking is a hot topic and highly misunderstood.  We often hear some form of the following sentiments. Design Thinking is something only Designers do Design Thinking is a controlled process with linear steps to yield a consistent outcome. Design Thinking is a...
Designing for Social Anxiety: Lead with Trust in the New Normal

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...
The Leader’s Voice in Design Thinking

The Leader’s Voice in Design Thinking

 Which is more important–the consumer’s voice or the leader’s voice in creating a transformative Design Thinking experience? It is not an either or choice as both are essential. The Consumer Voice is essential in developing empathy and co-creating for her/his needs...
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