The Job of Design Thinking

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by...

Validation

Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...

Hidden in Plain Sight

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design...

Innovation is rose colored

As a child, my parents would say “Cindy you wear rose colored glasses.”  It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises. I think innovation is rose-colored. It requires seeing possibility...
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