Operator Error!

Design Thinking is… What is Design Thinking–good or bad? a useful approach or a waste of time? innovative or preserving the status quo? I hate to do it again but it’s all in the AND, not the OR. Design Thinking is good and bad, useful and a waste of...
Designing for Delight

Designing for Delight

 In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....

Is design thinking strategic or tactical? YES!

Is design thinking strategic or tactical? The answer is YES. It all depends on how you use it as to whether or not it is strategic or tactical.  The most common use of design thinking is to solve a tangible, specific problem with a specific solution.  Usually this...

Validation

Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...

Hidden in Plain Sight

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design...
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