Growing by Design

Not a Silver Bullet or a Brainstorm

Not a Silver Bullet or a Brainstorm

Design Thinking is often over or under rated  as part of it's "misunderstanding". Some fanatics feel it is the answer to everything and can solve all manner of challenge. Others reduce it to one aspect of it's dimension--ideation. "It's just a brainstorming" dismisses...

The Often Misunderstood Approach–Design Thinking

The Often Misunderstood Approach–Design Thinking

Design Thinking is a hot topic and highly misunderstood.  We often hear some form of the following sentiments. Design Thinking is something only Designers do Design Thinking is a controlled process with linear steps to yield a consistent outcome. Design Thinking is a...

The Third Growth Option

The Third Growth Option

Listen to Growing by Design – Using Empathy to Unlock Growth from The Third Growth Option  with Benno Duenkelsbuehler and Guests on Apple Podcasts. Cindy Tripp  

Designing for Social Anxiety: Lead with Trust in the New Normal

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...

Before and After

Before and After

There are many Befores and Afters in our life. For me it was college, marriage, kids, P&G, 9/11, my daughter's leukemia diagnosis.  In each case, I was profoundly changed by the event that created the before and after. I was changed. How I approached challenges,...

Advertising, like so many things, all depends…

Advertising, like so many things, all depends…

Is advertising good or bad? People love to hate on ads--saying they don't watch them, skipping over them with their DVR. Ads are defamed as an annoyance to many. Clearly this is the argument that advertising is bad. Yet, as a marketer, I have seen the power of...

The Leader’s Voice in Design Thinking

The Leader’s Voice in Design Thinking

 Which is more important–the consumer’s voice or the leader’s voice in creating a transformative Design Thinking experience? It is not an either or choice as both are essential. The Consumer Voice is essential in developing empathy and co-creating for her/his needs...

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