“I’m not creative!” Oh yes, you are! People love to say “I’m not creative”, but reality is that being creative is not an endowment that only some people have. We can all access it if we nurture our capacity to create. To me there are three essential capabilities...
I was shocked during this amazing Olympics with the “Winning Isn’t For Everyone” Nike advertising. As a brand builder, this campaign feels off strategy to me for the Nike brand and so disheartening. According to their website, their purpose is one of inclusion and...
Design Thinking is often over or under rated as part of it’s “misunderstanding”. Some fanatics feel it is the answer to everything and can solve all manner of challenge. Others reduce it to one aspect of it’s dimension–ideation....
Design Thinking is a hot topic and highly misunderstood. We often hear some form of the following sentiments. Design Thinking is something only Designers do Design Thinking is a controlled process with linear steps to yield a consistent outcome. Design Thinking is a...
Listen to Growing by Design – Using Empathy to Unlock Growth from The Third Growth Option with Benno Duenkelsbuehler and Guests on Apple Podcasts. Cindy Tripp...
The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...
