Designing for Social Anxiety: Lead with Trust in the New Normal

Designing for Social Anxiety: Lead with Trust in the New Normal

The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...
Before and After

Before and After

There are many Befores and Afters in our life. For me it was college, marriage, kids, P&G, 9/11, my daughter’s leukemia diagnosis.  In each case, I was profoundly changed by the event that created the before and after. I was changed. How I approached...
Advertising, like so many things, all depends…

Advertising, like so many things, all depends…

Is advertising good or bad? People love to hate on ads–saying they don’t watch them, skipping over them with their DVR. Ads are defamed as an annoyance to many. Clearly this is the argument that advertising is bad. Yet, as a marketer, I have seen the power...
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