I was shocked during this amazing Olympics with the “Winning Isn’t For Everyone” Nike advertising. As a brand builder, this campaign feels off strategy to me for the Nike brand and so disheartening. According to their website, their purpose is one of inclusion and...
The world is opening back up but uncertainty prevails. It is lingering, like a powerful undercurrent. Research by McKinsey indicates uncertainty is at a 35 year high and describes uncertainty as ‘toxic’ to the economy. Not surprising really. The World Health...
There was a day when I thought the vulnerable were other people, not me. That thought has gone as we face the reality of Covid co-existing in our communities for the foreseeable future. We are all vulnerable. Vulnerable to the shifts happening around us: global...
What does it mean to be part of “The P&G Family”? Nearly 30 years ago I said yes to my job offer at P&G. My motivations were purely ambition related…to start my career at the world’s best marketer to launch my professional self. I had several other offers at...
Everyone wants a silver bullet. An easy way to find the answer, to win, to outmaneuver the competition. I have to admit, a silver bullet would make life easier in business, but a lot less interesting. I find I am more interested in well worn and outfitted tool belts,...
