Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination. At the heart of a product or service is the progress desired by the person, the job. Jobs differ by circumstance and can be driven by...
Discovery, Creativity, Innovation. When you think of these words I bet you don’t think of associating words like discipline and process to them. Yet, I would say it is appropriate to do just that, but in ways that may not be what you might typically imagine....
In my last blog, I suggested that the Strategist and Tactician needed to co-create/collaborate (or, as you might have hummed it, ‘should be friends’). In fact, we are often faced with collaborating with people different from ourselves in many...
The Purist, the Pragmatic and the Principled…(walk into a bar? No…this is not the start of a bad joke). There are two primary stances in design thinking—Purists and Pragmatics. The Purist believes that design thinking must be done perfectly every time, with all...
It is all about the “AND” today in business.You have to consider your target audience as consumers AND peopleYou need your employees to bring their subject matter expertise AND their humanity to their workYou need to resolve business challenges without the...
