There is a great divide between creating/imagining a new idea or invention and crossing over to launching it as a successful innovation in the marketplace. One way this divide can manifest is between the innovation team and the commercialization team in a large...
Recent research suggests the long “go to innovation tool” of brainstorming doesn’t work*. How can that be? I remember the brainstorming sessions of the 80’s. Friday afternoon a bunch of us might go into a conference room and start...
“Just get on with it!” People are impatient when it comes to innovation. They want to get doing right away and they want to know right now that they have a great idea. Both of these orientations can hinder the very outcome that they seek. Before jumping...
The toughest question to answer in Design Thinking is how to PROVE in ADVANCE that it is yielding the right direction; the same is true for a start up idea. I can answer those questions over time, in hindsight, but it is anyone’s guess projecting forward on any...
