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The Purist, the Pragmatic and the Principled

The Purist, the Pragmatic and the Principled…(walk into a bar? No…this is not the start of a bad joke). There are two primary stances in design thinking—Purists and Pragmatics. The Purist believes that design thinking must be done perfectly every time, with all...

Validation

Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...

Hidden in Plain Sight

I am often shocked by how simple design thinking innovation is.  It is breakthrough and yet simple.   I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care.  For instance, Design...
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