In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....
Is design thinking strategic or tactical? The answer is YES. It all depends on how you use it as to whether or not it is strategic or tactical. The most common use of design thinking is to solve a tangible, specific problem with a specific solution. Usually this...
Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...
What is the value of design? Have you asked that question? Or been asked it? Hard to answer, isn’t it? We have many such questions: What is the value of an education? What is the value of having a family? It is hard to answer in a deductive, objective manner a...
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