Operator Error!

Design Thinking is… What is Design Thinking–good or bad? a useful approach or a waste of time? innovative or preserving the status quo? I hate to do it again but it’s all in the AND, not the OR. Design Thinking is good and bad, useful and a waste of...

The Job of Design Thinking

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by...

A clear signal in a sea of noise–insight driven ideas

As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared.  I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
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