Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...
One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone’s life. People leveraging design thinking find they “fall in love” with the person for whom they...
I am often shocked by how simple design thinking innovation is. It is breakthrough and yet simple. I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care. For instance, Design...
I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and...
As a child, my parents would say “Cindy you wear rose colored glasses.” It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises. I think innovation is rose-colored. It requires seeing possibility...
