I was shocked during this amazing Olympics with the “Winning Isn’t For Everyone” Nike advertising. As a brand builder, this campaign feels off strategy to me for the Nike brand and so disheartening. According to their website, their purpose is one of inclusion and...
How quickly our lives are changing. Simple things, that were once automatic are now conscious for you, your employees and suppliers. Notice your own life: What is no longer automatic? Do you feel anxious when you head into a store that is familiar and yet...
There are many Befores and Afters in our life. For me it was college, marriage, kids, P&G, 9/11, my daughter’s leukemia diagnosis. In each case, I was profoundly changed by the event that created the before and after. I was changed. How I approached...
Which is more important–the consumer’s voice or the leader’s voice in creating a transformative Design Thinking experience? It is not an either or choice as both are essential. The Consumer Voice is essential in developing empathy and co-creating for her/his needs...
IGNITING GROWTH for ideas, THOUGHT STARTERS and INSPIRATIONS to ignite your team and yourself on this journey
