The Job of Design Thinking

Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination.  At the heart of a product or service is the progress desired by the person, the job.  Jobs differ by circumstance and can be driven by...
Designing for Delight

Designing for Delight

 In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....

What are you asking

Which is more powerful:  focusing on the solution or the question? Early in my career I was mesmerized with the solution. Not any longer. It’s the questions that fascinate me today.  I believe focusing on the questions is a powerful approach to business and...

The Discipline of Discovery

Discovery, Creativity, Innovation.  When you think of these words I bet you don’t think of associating words like discipline and process to them. Yet, I would say it is appropriate to do just that, but in ways that may not be what you might typically imagine....
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