Design Thinking is for dreaming, imagining possibilities to address wicked problems. Why do some dreams come to fruition, while others do not? Well is it what happens after you dream that makes the difference. So, before I lead a design thinking effort for a...
There is a rhythm to design thinking. Design thinking is not just about creative thinking. It balances creative thinking with analytical thinking. Daniel Kahneman calls it in his book Thinking, Fast and Slow System 1 & System 2 Thinking. Design thinking, done...
There is a marketing concept that is so critical in branding and innovation…point of difference, or POD. What is it that is unique about you, your idea, your business? If you don’t know what is distinctive, how can you make the impact you hope to have? With that...
I am often shocked by how simple design thinking innovation is. It is breakthrough and yet simple. I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care. For instance, Design...
I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and...
