WOW-the power of failure!

I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and...

Iteration is Innovation’s Friend

A key aspect of design thinking is the concept of iterating.  When I first mention “iterating to learn” to people, their initial reaction is “I don’t have time.” Iterating is confused with repetition. Iterating is actually an accelerator,...
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