In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....
Which is more powerful: focusing on the solution or the question? Early in my career I was mesmerized with the solution. Not any longer. It’s the questions that fascinate me today. I believe focusing on the questions is a powerful approach to business and...
As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared. I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
Discovery, Creativity, Innovation. When you think of these words I bet you don’t think of associating words like discipline and process to them. Yet, I would say it is appropriate to do just that, but in ways that may not be what you might typically imagine....
In my last blog, I suggested that the Strategist and Tactician needed to co-create/collaborate (or, as you might have hummed it, ‘should be friends’). In fact, we are often faced with collaborating with people different from ourselves in many...
