I just completed a very different project for me…fundraising for The Leukemia & Lymphoma Society (LLS). I was naive about how to approach it so I did what I knew to do…treated it like a marketing campaign. To my surprise, I won the Cincinnati Woman...
I overheard a conversation the other day and the people were talking about how their company is eager to co-create so they have asked their stakeholders for suggestions. I immediately cringed. A suggestion box, or inviting people to share their feedback, is an...
I remember my first “one page memo” at P&G as a newly minted MBA. It was redlined and revised 16 times (I counted) making non substantive changes so that it could be properly positioned. It was an excrutiating process that sucked the life out of me....
One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone’s life. People leveraging design thinking find they “fall in love” with the person for whom they...
In my last blog I talked about the Magic of Empathy. There is a great gift empathy provides as part of that magic: it reveals deep insights that previously were obscured. With design thinking, and empathy in particular, these insights become clear. Sometimes they...
Recently I felt that magic moment when deep empathy emerges as I was wrapping up an engagement with a client. You may have felt this moment…when all of the sudden something comes into focus for the first time that makes everything clearer. You can hear a pin...
