There is a marketing concept that is so critical in branding and innovation…point of difference, or POD. What is it that is unique about you, your idea, your business? If you don’t know what is distinctive, how can you make the impact you hope to have? With that...
I am often shocked by how simple design thinking innovation is. It is breakthrough and yet simple. I am also constantly amazed at how design thinking can be useful in so many contexts from creating products to business strategy to health care. For instance, Design...
There are glass half empty people and glass half full people. Both are useful at given moments. In innovation, however, I think there is a need to be optimistic and aspirational. The creative act requires it.Recently I read The Five Dysfunctions of a Team: A...
I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and...
As a child, my parents would say “Cindy you wear rose colored glasses.” It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises. I think innovation is rose-colored. It requires seeing possibility...
