They did what? Yogurt from a Fashion Magazine? Salty Snacks launching a Lemonade? Lighters extending into Perfume? Toothpaste launches Frozen Foods? How does innovation like this make it out the door? I think it happens more often than we like to admit. We convince...
This fall has been so action packed it has been 2 1/2 months since my last blog. While the writing has been on hold, my mind has been full of thoughts. I thought I would share one of those with you in this post… My work recently has been focused on Innovation...
It is all about the “AND” today in business.You have to consider your target audience as consumers AND peopleYou need your employees to bring their subject matter expertise AND their humanity to their workYou need to resolve business challenges without the...
Have you ever questioned yourself and wondered…”Is it just me? Am I making this up?” It doesn’t happen all that often; but sometimes in this world of design thinking, or human centered design as it is often referred, I find myself scratching my...
I just completed a very different project for me…fundraising for The Leukemia & Lymphoma Society (LLS). I was naive about how to approach it so I did what I knew to do…treated it like a marketing campaign. To my surprise, I won the Cincinnati Woman...
