In my last blog I talked about the Magic of Empathy. There is a great gift empathy provides as part of that magic: it reveals deep insights that previously were obscured. With design thinking, and empathy in particular, these insights become clear. Sometimes they...
Recently I felt that magic moment when deep empathy emerges as I was wrapping up an engagement with a client. You may have felt this moment…when all of the sudden something comes into focus for the first time that makes everything clearer. You can hear a pin...
There is a rhythm to design thinking. Design thinking is not just about creative thinking. It balances creative thinking with analytical thinking. Daniel Kahneman calls it in his book Thinking, Fast and Slow System 1 & System 2 Thinking. Design thinking, done...
Tis the season! I have been silent lately, not having blogged since November 14th. I think that is fitting. In the US, at least, it is crazy time with people celebrating Thanksgiving in November as a lead in to a myriad of holidays that fall in November/December....
There is a marketing concept that is so critical in branding and innovation…point of difference, or POD. What is it that is unique about you, your idea, your business? If you don’t know what is distinctive, how can you make the impact you hope to have? With that...
