Have you heard of Jobs Theory? It is a growing approach to innovation that is capturing business people’s imagination. At the heart of a product or service is the progress desired by the person, the job. Jobs differ by circumstance and can be driven by...
Its a brand new year and with that comes a fresh start, a new chance, a new mountain to climb. I always look forward to January as a time to reflect on the prior year and imagine the future year I want to craft. In my reflections on the past year, I reviewed my blog...
In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....
Which is more powerful: focusing on the solution or the question? Early in my career I was mesmerized with the solution. Not any longer. It’s the questions that fascinate me today. I believe focusing on the questions is a powerful approach to business and...
As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared. I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
Discovery, Creativity, Innovation. When you think of these words I bet you don’t think of associating words like discipline and process to them. Yet, I would say it is appropriate to do just that, but in ways that may not be what you might typically imagine....
