In business, we are all chasing delighting our customers. Delighted customers are loyal and tell others about your brand. They can be very profitable. The challenge is that the pressure in business is to be as big as possible so believe you should please everyone*....
Which is more powerful: focusing on the solution or the question? Early in my career I was mesmerized with the solution. Not any longer. It’s the questions that fascinate me today. I believe focusing on the questions is a powerful approach to business and...
As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared. I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
(Sung to the tune of “Oh! The Farmer and the Cow-man Should Be Friends” from the musical Oklahoma!) Oh! The Strategist and the Tactician should be friends! Oh! The Strategist and the Tactician should be friends! One likes to imagine the f’ture now,...
They did what? Yogurt from a Fashion Magazine? Salty Snacks launching a Lemonade? Lighters extending into Perfume? Toothpaste launches Frozen Foods? How does innovation like this make it out the door? I think it happens more often than we like to admit. We convince...
