One of the gifts of working in a way that is human centered is that it is fulfilling, as you tune into the needs, motivations and realities of someone’s life. People leveraging design thinking find they “fall in love” with the person for whom they...
In my last blog I talked about the Magic of Empathy. There is a great gift empathy provides as part of that magic: it reveals deep insights that previously were obscured. With design thinking, and empathy in particular, these insights become clear. Sometimes they...
Recently I felt that magic moment when deep empathy emerges as I was wrapping up an engagement with a client. You may have felt this moment…when all of the sudden something comes into focus for the first time that makes everything clearer. You can hear a pin...
I just finished teaching my graduate school class on design thinking for business. For a few weeks each fall I have graduate marketing, research, finance and mba students learning how to solve a classic business/marketing problem using design thinking methods and...
As a child, my parents would say “Cindy you wear rose colored glasses.” It was meant as a compliment and a commentary on how naive I was, not seeing the world for its bumps and bruises. I think innovation is rose-colored. It requires seeing possibility...
