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The Discipline of Discovery

Discovery, Creativity, Innovation.  When you think of these words I bet you don’t think of associating words like discipline and process to them. Yet, I would say it is appropriate to do just that, but in ways that may not be what you might typically imagine....

The Arc of Innovation

They did what? Yogurt from a Fashion Magazine? Salty Snacks launching a Lemonade? Lighters extending into Perfume? Toothpaste launches Frozen Foods?  How does innovation like this make it out the door? I think it happens more often than we like to admit.  We convince...

The Purist, the Pragmatic and the Principled

The Purist, the Pragmatic and the Principled…(walk into a bar? No…this is not the start of a bad joke). There are two primary stances in design thinking—Purists and Pragmatics. The Purist believes that design thinking must be done perfectly every time, with all...
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