As I tried to have a conversation with the buzz of a conference crowd around me, it was really difficult to hear what was being shared. I think this is an analogy for so much of what innovators and marketers face. There is a lot of noise out there and people with...
In my last blog, I suggested that the Strategist and Tactician needed to co-create/collaborate (or, as you might have hummed it, ‘should be friends’). In fact, we are often faced with collaborating with people different from ourselves in many...
They did what? Yogurt from a Fashion Magazine? Salty Snacks launching a Lemonade? Lighters extending into Perfume? Toothpaste launches Frozen Foods? How does innovation like this make it out the door? I think it happens more often than we like to admit. We convince...
“If John doesn’t listen to you the first time, you just have to keep going back to be heard and yell louder!” Advice from one experienced traveling businessman to his younger colleague as I travelled behind them in the queue for security at the...
Is design thinking strategic or tactical? The answer is YES. It all depends on how you use it as to whether or not it is strategic or tactical. The most common use of design thinking is to solve a tangible, specific problem with a specific solution. Usually this...
